Your CRM keeps track of jobs. PezScales helps create them. We operate the systems that turn missed calls, old leads, slow follow-up, and weak reviews into booked roofing opportunities.
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Real roofing owners scaling with AI systems and automation.

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80% of leads are lost in the first 5 minutes. Respond to leads instantly, beat your
competition.
|
Human Agent
|
AI Agent
|
Revenue Impact
|
Estimate
|
|
|---|---|---|---|---|
| Missed Calls Every Month | 62% | <3% | Very High | +$12k–$28k/mo |
| Missed Chat Conversations | 78% | 0% | High | +$8k–$18k/mo |
| Employee Availability | 8 hrs/day | 24x7 | High | +$6k–$14k/mo |
| Response Time | ~34 min | <1 sec | Medium–High | +$4k–$10k/mo |
| Review Response Rate | 11% | 98% | Medium | +$2k–$6k/mo |
| Lead Conversion Rate | 23% | 48% | Very High | +$15k–$40k/mo |
Missed calls that never call back
Old leads sitting in the CRM
Website visitors who never book
Customers who would refer but are never asked
Bids never followed up on
Paying 30% to Angie or Thumbtack for un-booked jobs
Live Revenue Leak Dashboard
"A 30-year seasoned roofer doing over 5M/yr hadn't ever reached out to the thousands of past clients for business or referrals, our AI system solved that!"
On a 30-minute strategy call we’ll:
• Audit your current lead flow and follow-up.
• Quantify how many roofs you're likely leaving on the table.
• Map a clear AI-powered plan to add 15–60+ jobs/month without burning your team out.
Most roofing partners are fully onboarded within 14–21 days. Week 1 is strategy, offers, and tech connections. Week 2 is AI training, campaigns, and tracking. From there, we test and tune aggressively for the first 30–60 days.
No. We handle your business growth, AI systems, and marketing; you handle the close. Many of our best-performing partners are owner-led teams with a small office and a few sales reps. The AI stack actually reduces admin load by handling scheduling, follow-up, and review requests, so your people stay focused on selling and production.
While budget spend and ad campaigns completely depend on your yearly revenue, it's common practice when desiring the scale to take 5-15% of your annual revenue towards marketing. For example, if you make 500,000/yr you'd be healthy to put anywhere from $50,000 and up towards investing in future growth. Marketing isn't an expense, but an investment when done right. Talk more with us today!
No. While it will make them all much more efficient, think of Pez AI as a force multiplier. It handles repetitive follow-ups, basic questions, and scheduling so your team can focus on higher-value conversations and in-person appointments. To scale, you need to automate the tasks taking the most time (money).
We typically start with just a 6-month engagement so we can install, optimize, and prove results. After that, we move month-to-month. If we’re not driving profitable booked jobs, we won’t ask you to stay. No long-term lock-ins! You stay with us because you want to. Cancel anytime.
If you don't see your question here, we’ll cover it on your free AI Growth Consultation.
No hard pitch. If the numbers don't make sense, we'll tell you.
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