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Get your free AI market & reputation report for your business.
PezScales analyzes Google and market signals to give an instant, actionable report showing ranking, strengths and prioritized improvements — no credit card required.
Boost Your Online Reputation in 90* Days With PezScales
See how real businesses increased reviews, traffic, and calls in just a few months using PezScales.
Number of Reviews
115% Month over month
Website Visits
67% Month over month
Clicks-to-Call
85% Month over month
Driving Directions
50% Month over month
What is an online reputation score?
Online reputation is the perception or sentiment people have about your business. This includes the opinions, reviews, comments, and feedback people share about your business online.
An online reputation score is a rating given to your business based on how you’re perceived online. This reflects how credible and trustworthy your company is. The higher the score, the higher the credibility and trust your business garners. Online reputation management entails monitoring this score and adjusting the levers that impact public sentiment accordingly.
Some of the factors that should be considered when calculating your online reputation score are:
1. Number of reviews
2. Social media presence
3. Listing accuracy
Wondering why you may have received a low reputation score?
There are many reasons you might have a poor reputation score. Follow these steps to improve it.
Getting more positive reviews is one of the most direct ways to improve reputation. PezScales automates review requests, follow-ups and identifies high-value review opportunities. Be responsive to feedback and use AI-suggested replies to stay on brand.
Create useful content that targets local intent and keep your Google Business Profile accurate. PezScales highlights the highest-impact site pages and listing fixes to boost local rankings.
1. Get more positive reviews
2. Answer customer feedback
3. Reach out to more customers
4. Create quality content for your website
5. Implement social media marketing strategies
6. Optimise your website
7. Improve your customer service
Offer customers multiple channels — phone, SMS, webchat — and centralise conversations in a single inbox. PezScales captures and prioritizes customer signals so your team resolves issues faster and improves public sentiment.
FAQ's
Why is an online reputation score important?
An online reputation score helps you understand how your brand is perceived across reviews, ratings, and mentions, so you can proactively protect and improve trust.
How is reputation score calculated?
Reputation score is typically calculated using a blend of review volume, average star ratings, recency of feedback, and sentiment across key online platforms.
What is a good reputation score?
A good reputation score is one that consistently reflects strong ratings, recent positive feedback, and minimal unresolved negative reviews in your market or industry.
How can I share my reputation score?
You can share your reputation score on your website, social media, sales materials, and review profiles using badges, widgets, or simple text callouts.
Get your reputation score for free.
PezScales’ Report provides a score for your online reputation and shows prioritized improvements.
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